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Most aviation and maritime companies reach a point where marketing becomes too important to ignore but where hiring a full-time Chief Marketing Officer feels premature, or simply unaffordable. Recognizing this challenge can make you feel understood and supported. There's a growing solution that sits precisely in that gap: the fractional CMO. In this guide, we'll break down exactly what a fractional CMO does, why they're particularly well-suited to aviation, maritime, and earl